Discussion Red: What if Coca Cola was marketed like a B2B product TO THE CONSUMER?
B2B is 'likely' the prefrontal cortex of the brain. So the question hereby is what if Coke is advertised in a way that Consumers decide 'likely' rationally. I'd like to discuss would it really make a difference, and if so how.
The ad would be loaded with heavy product information, taste details, promotion or discount code followed by an order form.
All above sounds familiar to me from any 'likely' Coke ad now. The fizz, the buzz, the shape of the bottle, the sensation of drinking some... Aren't these the heavy-loaded product infos? 'Likely' in a way of feelings. So do we suggest B2B ads to be freed from emotions now? I don't think so.
“95% of thirsty people agree that B2B Coke solves their thirst problem,” B2B Coke would promise.''
Still, i insist...
Bu konu uzun ama sıkıcı.

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